Are your current advertising methods working? Do they provide your business a solid return on investment and entertain your customers? If not, let me introduce you to a new advertising medium – Auto Racing Sponsorship. If they are working, I can introduce you to a new market segment, Auto Racing Fans, which have proven they are profitable and loyal to businesses like yours. Auto Racing is a fast growing sport! Fans of this sport are being entertained by the speed and excitement involved and at the same time they are introduced to your business. This advertising medium is unique because of its impact. While radio, TV and print media may reach a large number of consumers, and may even reach your target audience, they are often ineffective and don’t create awareness because they don’t leave a lasting impression. Auto racing creates a long lasting and vivid impression for the sponsor. The fast-paced action, danger involved and often unpredictable outcomes all drive the excitement of this sport. Fans are entertained from start to finish and this entertainment drives awareness and revenue for sponsors. Each time the racecar is seen fans refer to the car by the sponsor’s name, “Pepsi car” or Menard’s car”, and not by the driver or team. 93% of auto racing fans, according to advertising statistics, prefer to do business with sponsors because they have a loyalty to this sport and because of the entertainment value they have received. The impression and awareness created are invaluable… Even more exposure can be generated for sponsors through several additional avenues such as: hospitality areas at race events for your VIPs, displaying the race car at your place of business for special events, and other creative methods to drive revenues and awareness for sponsors. The cost of advertising is high, but the cost of ineffective advertising is greater than the dollars you spent. It can result in lost sales revenue, slower growth, and lost profits. An effective auto racing sponsorship does not – It Pays!! For more information contact Kim Korstad at 651.356.1605 or by email at kim@kimmyskornerracing.com. |
Kimmers Korner Racing P. O. Box 133 Lakeland, MN 55043 kim@kimmyskornerracing.com 651-356-1605 |
| Click on my sponsor's logo to link to their site |
| 303 21st St Newport, MN 55071 651-458-5318 jayss@Qwest.net |
| SOMERSET AUTO SALVAGE 1920 State Road 35 Somerset, WI 54025 Phone: (715) 247-5753 |
| JOIN US AT BORDERLINE BAR & GRILL FOR NASCAR RACES! ENJOY THE RACE DAY DRINK SPECIALS AND PRIZES! 157 St. Croix Trail N, Lakeland, MN |